Adidas Runners is a movement dedicated to personal growth, friendship and the power of sports and it belongs to runners and the city athletes Adidas connects runners from more than 50 cities in various continents with the same vision together under the guidance of community coaches. It supports to move, eating healthy, cognitive preparation, equipment and recovery. It helps everyone who wants to develop themselves as athletes. It helps runners to develop themselves with an approach rewarding regular participation and sustainability and its level system supporting effective transformation.
June, July 2018
Advertisement Design Content
We as Tam Otomatik support the runners of all levels with community management, advertise-ment, content and production services for Adidas Runners Global movement in Istanbul. You can see some of the work we have done up until now for Adidas and how it connected and kept it alive here. We have done so many but couldn’t put them all here.
We create the design materials to announce all of the runs and activities of #adidasRunners event’s on their Instagram and Facebook channels. We created a lot in the last year such as: weekly plans, parties and major runs.
We did thematic and content-design oriented photoshoots from October 2017 and we recorded more than 10 Adidas Runners Istanbul daily runs, half marathons, marathons and special events.
SOCIAL MEDIA and INFLUENCER MARKETING
We made a woman oriented communication campaign before 2017 Vodafone Istanbul Marathon. Istanbul marathon enables runners for the run in various distances. The number of women par-ticipants decrease dramatically as the distance gets longer from 10 km, 15 km and 42 km race-tracks. We stood by the 15 runners resisting that during their preparations for the marathon and created social media focused contents.