RISE, GET FASTER AND GET YOUR ENERGY BACK!

New #UltraBOOST

We made a digital campaign on localizing the promotion of the new of UltraBOOST SS18 colec-tion, UltraBOOST, UltraBOOST X and UltraBOOST Female, offering the bes running experience in the world for 5 years with the Boost technology. National team basketball player Cansu Taşkın, record holder national team athletes Berfe Sancak, Mizgin Ay, adidas Runners Istanbul runner Burak and Atınç Nukan, a young football player of Beşiktaş.

  • Client:

    adidas Türkiye

  • Date:

    Şubat, Mart 2018

  • Collaboration:

    Element Film

  • Our Services:

    Advertisement
    Design
    Content

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The commercial was shot in Turkey and it focuses on 3 main moments. It is with cineboat and cameras offering the Motion Control and Super Slow Motion shooting technologies being used in Hollywood movies recently. In the commercial we see Cansu Köksal starting the morning run by rising, Mizgin and Berfin getting faster and adidas Runner Burak and Atınç getting their energies back. Especially the scenes where the shoes touch the floor are epic.

SOCIAL MEDIA and INFLUENCER MARKETING

We designed a 1 month communication with main commercials, adidas athletes, influencers, adidas Runners Istanbul runners and potential clients.
Our main commercial is featured on both sponsored on adidas Turkey’s social media accounts and digital media channels on the first day of March.
We made 15 second instagram feed videos and videos for each of our participants: Berfe Sancak, Mizgin Ay, Cansu Köksal, Atınç Nukan and influencers: Fezi Altun, Diler Gün, Fırat Can Pırlant.We made a schedule for them to share the videos on different days. We increased the reach with sponsored and organic contents.
In the middle of the month we made videos with the customers who bought adidas UltraBOOST from adidas IstinyePark store in order to keep our theme going.
In the second half of the month before the Long Run event set by adidas Runners Istanbul com-munity, we made promotions and shot a video for the person fit for our comercial’s theme and delivered the videos to the participants on the same day.

50+

INFLUENCE

We shot the Rising Energy (Yerden Yükeselen Energy) videos with 32 people who just bought #Ul-traBOOST videos in Adidas Istinye Park stores and delivered them on the same day.
We shot the Rising Energy videos with more than 25 people promoting UltraBOOST to more than a hundred pariticipants on the Adidas Runners Karaköy Long Run event and delivered them. In this way we got an organic target oriented reach and a strong emotional bond.

NUMBERS

Reach

14.000.000

Views:

11.000.000

Impression:

1.000.000

COPYRIGHT PAGE

  • Creative Director:

    Serkan Canberk

  • Customer Relations Management:

    Ömer Çakallı

  • Digital Strategy:

    Fırat Coşkun

  • Graphic Design:

    Bahar Ketenci

  • Video Design:

    Anıl Çepni

  • Copywriter:

    Candost Alkışlar

  • Project Management:

    Alara Saran

  • Prodüktör:

    Oğuz Özsoy

  • Director:

    Emre Başaran

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