ADIDAS WOMEN STATEMENT COLLECTION

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Adidas Statement Collection has more than 20 high performance products including bras and tights with flower camouflages and geometrical patterns designed for sophisticated and strong women.

  • Client:

    adidas Türkiye

  • Date:

    Kasım 2018

  • Collaboration:

    CPM Istanbul
    On İletişim

  • Our Services:

    Advertisement
    Social Media&Influencer Communication

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The experience taking place in November 16, 2018 in the most important parts of Nişantaşı for adidas Women Statement Collection is designed by CPM, one of the agents of adidas Turkey. The event started with “Bra Fitting” and “Personalization” in Sofa Hotel with more than 50 women guests. It continued in workshops in popular place such as Tattoom Gallery, Healin Foods, Lappart Gallery, Oxygen Sports Club and Ground and Pound Boxing Club and training sessions.

We shot videos with 5 influencers and adidas female athletes invited to the event on that day. We increased traffic on shop.adidas.com.tr for Statement Collection with the 15 seconds videos on Instagram stories.

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  • Creative Director:

    Serkan Canberk

  • Customer Relations Management:

    Ömer Çakallı

  • Digital Strategy:

    -

  • Graphic Design:

    Bahar Ketenci

  • Video Design:

    Anıl Çepni

  • Copywriter:

    Duygu Polen İçin, Candost Alkışlar

  • Project Management:

    Alara Saran

  • Director

    Taylan Çidam

  • Cameramans:

    Cihan Demircan, Emre Can Günel

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