BEBETO

Founded in 1998, the Bebeto is a worldwide Turkish brand which exports to 86 countries around the world, especially UK and MENA regions. It also stands out as a brand under the TURQUALITY program.

PROJECT

In the Taste of Halloween Social Media Project, which was held on October 31, Halloween Day, the target audience in the UK region was reached through templates and instant visual manipulations. Halloween concept photos of influencers and end-users on the social media Instagram pages of the region include pumpkins, witches, vampires, zombies and so on. Bebeto, which made it more cute and funnier with the concepts, received support from the Tam Otomatik advertising agency for the pre, present and post process. With 114,562 accesses and 141,348 impressions, the campaign was projected with very small budget support. Despite this, it has been a surprising success. The fact that these figures appear to be exactly in the target mass distribution seems to underline the agency's success. The rates are as follows: 74% between the ages of 13-17, 14% between the ages of 18-24 and 12% for 25+ ages.
çıkarıyor gibi görünüyor. Oranlar şöyle: 13-17 yaş arasına %74, 18-24 yaş arasına %14, 25 + yaşa ise %12’lik bir ulaşım söz konusu.

  • Client:

    Bebeto / Kervan Gıda

  • Collaboration:

    -

  • Date:

    Kasım 2019

  • Our Services:

    SOCIAL MEDIA and INFLUENCER MARKETING

COPYRIGHT PAGE

  • Creative Director:

    -

  • Customer Relations Management:

    Sercan Karakurt

  • Digital Strategy:

    Ömer Çakallı

  • Graphic Design:

    Bahar Ketenci, Taha Öztaş, Alara çelik

  • Video Design:

    Anıl Çepni, Murat Aluçlu

  • Copywriter:

    Osman Turan

  • Project Management:

    Sercan Karakurt

  • Y. Yönetmen

    -

  • Camera:

    Murat Aluçlu