It is a race made slower and more fun by mud, water and hurdles. Running may be impossible at some places. Running fast isn’t enough, it requires the courage to get in the mud and ambition to cross the hurdles. It aims to trigger the joy of the challenge rather than ambition to win… Every-one finishing the race wins, the 3 fastest men and women in the category goes up to the ros-trum.
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The event was first hosted in 22 July and for the second time in 23 September in Kilyos support-ed by Reebok. You can see what Reebok Mudrace experience is in the video made by our dear friends MCR Racesetter. We recreated the whole world of the brand from scratch in 23 Septem-ber Kilyos race, we created printed, digital social media materials. We tens of created posters in various sizes, booklets, invitations and all kinds of display materials along with digital elements getting onto every screen.